Privacy policy

Privacy and Cookie Policy

Last updated: 21 July 2026

1. Who we are

The website https://kubewater.co.uk (the “Website”) is operated under the Kube brand by:

Kinetico UK Limited
Company number: 02473777
Registered in England and Wales
Registered office: Bridge House, Park Gate Business Centre, Park Gate, Hampshire, SO31 1FQ, United Kingdom

In this Privacy and Cookie Policy, references to “Kube”, “Kinetico”, “we”, “us” or “our” mean Kinetico UK Limited.

Kinetico UK Limited is the data controller responsible for deciding how and why your personal data is collected, used and protected when you visit the Website, create an account, contact us or purchase our products.

2. Purpose of this policy

We take the privacy of our customers and Website visitors seriously.

This Privacy and Cookie Policy explains:

  • what personal data we collect;

  • how we collect it;

  • why we use it;

  • the legal grounds on which we process it;

  • who we may share it with;

  • how long we keep it;

  • how we protect it;

  • how cookies and similar technologies are used; and

  • the rights available to you under applicable data protection legislation.

This policy applies to personal data collected through the Website, customer service communications, orders, account registrations, marketing activities and other interactions with Kube or Kinetico UK Limited.

3. Personal data we may collect

Personal data means information that identifies you or that can reasonably be linked to you.

Depending on how you interact with us, we may collect the following categories of personal data.

Identity information

This may include:

  • your first name;

  • your last name;

  • your title;

  • your username or account identifier; and

  • information required to verify your identity.

Contact information

This may include:

  • your billing address;

  • your delivery address;

  • your email address;

  • your telephone number; and

  • other contact information you provide to us.

Order and transaction information

This may include:

  • products purchased;

  • order numbers;

  • delivery information;

  • payment status;

  • refunds;

  • returns;

  • warranties;

  • customer service history; and

  • information connected with the fulfilment of your order.

Payment details may be collected and processed by authorised payment service providers. We do not normally retain complete payment card details.

Account information

If you create an account, we may collect:

  • your login credentials;

  • your account preferences;

  • saved delivery information;

  • order history; and

  • communications associated with your account.

You are responsible for keeping your account password confidential.

Communication information

We may retain information that you provide when you:

  • contact customer service;

  • submit a contact form;

  • send us an email;

  • telephone us;

  • provide feedback;

  • submit a complaint;

  • participate in a survey or promotion; or

  • communicate with us through social media.

Telephone calls and other communications may be recorded or monitored for training, quality assurance, fraud prevention and compliance purposes where permitted by law.

Technical and device information

When you use the Website, we may automatically collect information such as:

  • your IP address;

  • browser type and version;

  • device type;

  • operating system;

  • time zone;

  • language settings;

  • referring website;

  • pages viewed;

  • links selected;

  • session information; and

  • technical identifiers associated with cookies or similar technologies.

Usage and analytics information

We may collect information about how you interact with the Website, including:

  • the pages you visit;

  • the products you view;

  • searches performed;

  • time spent on pages;

  • navigation patterns;

  • items placed in your shopping basket;

  • abandoned baskets;

  • advertising interactions; and

  • errors encountered while using the Website.

Marketing information

We may collect information about:

  • your marketing preferences;

  • your communication preferences;

  • whether you have opened or interacted with a marketing message;

  • your interests based on your interactions with our products or Website; and

  • your advertising preferences.

Information about other individuals

When you provide personal data about another person, for example when arranging delivery to another recipient, you confirm that you are authorised to provide that information and that the other person has been informed about how their information will be used.

Special category data

We do not normally request or intentionally collect special category personal data, such as information about health, ethnicity, religious beliefs or biometric information.

Where this information is genuinely required, we will explain why it is needed and identify an appropriate legal basis before collecting it.

4. How we collect personal data

We may collect personal data:

Directly from you

For example, when you:

  • create an account;

  • place an order;

  • subscribe to marketing;

  • complete a form;

  • request information;

  • contact customer service;

  • submit a review;

  • enter a promotion; or

  • communicate with us.

Automatically

We may automatically collect technical, usage and analytics information through:

  • cookies;

  • pixels;

  • tags;

  • server logs; and

  • similar technologies.

From third parties

We may receive information from third parties such as:

  • payment service providers;

  • delivery and logistics providers;

  • fraud prevention providers;

  • analytics providers;

  • advertising platforms;

  • customer support providers;

  • social media platforms; and

  • other service providers used to operate the Website and fulfil orders.

We may combine information received from third parties with information that we already hold where permitted by law.

5. How we use personal data

We may use your personal data to:

  • create and manage your account;

  • process and fulfil your orders;

  • take and confirm payments;

  • arrange delivery;

  • manage cancellations, returns and refunds;

  • provide product support;

  • administer warranties;

  • respond to questions, complaints and requests;

  • verify your identity;

  • prevent and detect fraud;

  • protect the Website and our systems;

  • maintain accurate business and financial records;

  • comply with legal and regulatory obligations;

  • analyse and improve the Website;

  • understand how customers use our products and services;

  • personalise Website content;

  • remember your preferences;

  • measure the effectiveness of advertising;

  • send service messages relating to your account or orders;

  • send marketing communications where permitted;

  • manage promotions, competitions or surveys;

  • establish, exercise or defend legal claims; and

  • manage any sale, restructuring or transfer of our business or assets.

6. Legal grounds for processing

We will only process your personal data where we have a valid legal ground.

Depending on the circumstances, we may rely on the following grounds.

Performance of a contract

Processing may be necessary to:

  • process an order;

  • take payment;

  • deliver products;

  • manage your account;

  • process a return or refund;

  • provide customer service; or

  • fulfil another agreement with you.

Legal obligation

We may process personal data where necessary to comply with legal obligations, including:

  • tax and accounting requirements;

  • consumer protection obligations;

  • product safety obligations;

  • fraud prevention requirements;

  • legal proceedings; and

  • requests from regulators or law enforcement bodies.

Legitimate interests

We may process personal data where it is necessary for our legitimate business interests and where those interests are not overridden by your rights.

These interests may include:

  • operating and improving our business;

  • protecting customers and our systems;

  • preventing fraud;

  • understanding customer behaviour;

  • maintaining customer records;

  • improving products and services;

  • handling complaints;

  • measuring business performance; and

  • establishing or defending legal claims.

Consent

We may rely on your consent for activities such as:

  • sending certain marketing communications;

  • using non-essential cookies;

  • collecting optional information; or

  • processing information where consent is otherwise legally required.

You may withdraw your consent at any time. Withdrawing consent will not affect processing that took place before the withdrawal.

7. Marketing communications

Where you have consented, or where otherwise permitted by law, we may contact you about Kube or Kinetico products, services, promotions and relevant updates.

Marketing communications may be sent by email, telephone, SMS or other permitted channels.

You can stop receiving marketing communications at any time by:

  • selecting the unsubscribe link in a marketing email;

  • changing your account or communication preferences;

  • emailing info@kinetico.co.uk; or

  • contacting us using the details at the end of this policy.

Opting out of marketing will not prevent us from sending necessary service communications, such as order confirmations, delivery information, safety notices or responses to your enquiries.

We will not sell your personal data to third parties for their own marketing purposes.

8. Cookies and similar technologies

A cookie is a small text file stored on your device when you visit a website.

We use cookies and similar technologies to operate the Website, remember preferences, understand how the Website is used and measure the performance of our marketing.

Strictly necessary cookies

These cookies are required for the Website to function properly.

They may be used to:

  • maintain Website security;

  • keep products in your shopping basket;

  • enable checkout;

  • remember privacy choices;

  • manage account sessions; and

  • prevent fraudulent activity.

Strictly necessary cookies do not normally require consent.

Functional cookies

These cookies allow the Website to remember choices such as:

  • your preferred language;

  • account settings;

  • delivery information; and

  • other Website preferences.

Analytics cookies

Analytics cookies help us understand:

  • how visitors arrive at the Website;

  • which pages are visited;

  • how long visitors remain on the Website;

  • whether errors occur; and

  • how the Website can be improved.

Advertising cookies

Subject to your consent, advertising cookies and similar technologies may be used to:

  • measure advertising performance;

  • limit how often an advertisement is displayed;

  • understand whether an advertisement resulted in a purchase or enquiry;

  • build audiences; and

  • provide advertising that may be more relevant to your interests.

Managing your cookie preferences

When you first visit the Website, you will be given the opportunity to accept, reject or manage non-essential cookies through the cookie consent tool.

You may change your preferences at any time using the cookie settings available on the Website.

You may also manage cookies through your browser settings. Blocking certain cookies may affect the functionality of the Website.

The cookie consent tool should provide current information about the cookies and technologies in use, including their provider, purpose and duration.

9. Sharing personal data

We may share personal data with carefully selected organisations where necessary to operate our business.

These organisations may include:

  • companies within the Kinetico corporate group;

  • Website hosting and ecommerce providers;

  • payment service providers;

  • delivery and logistics providers;

  • customer support providers;

  • IT and cybersecurity providers;

  • analytics providers;

  • advertising and marketing providers;

  • fraud prevention providers;

  • professional advisers, including lawyers, accountants and auditors;

  • insurers;

  • regulators;

  • courts;

  • law enforcement authorities; and

  • government bodies.

Service providers are only permitted to process personal data for agreed purposes and must protect it in accordance with applicable data protection requirements.

We may also disclose personal data:

  • where required by law;

  • in connection with legal proceedings;

  • to protect our rights, customers, employees or property;

  • in connection with fraud or security investigations; or

  • as part of a merger, acquisition, restructuring, financing or sale of all or part of our business or assets.

If Kinetico UK Limited or a substantial part of its assets is acquired by another organisation, personal data may form part of the transferred assets, subject to applicable law.

10. International transfers

Some service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that it remains protected.

Depending on the destination and recipient, these safeguards may include:

  • UK adequacy regulations;

  • the UK Extension to the EU-US Data Privacy Framework, where the recipient is eligible and certified;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to the European Commission’s Standard Contractual Clauses;

  • binding corporate rules; or

  • another lawful transfer mechanism permitted under UK data protection law.

Further information about the safeguards used for a particular transfer may be requested by contacting us.

11. Data retention

We will retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period will depend on factors such as:

  • the nature of the information;

  • the reason it was collected;

  • the duration of our relationship with you;

  • warranty and support requirements;

  • accounting and tax obligations;

  • consumer protection requirements;

  • fraud prevention needs;

  • potential legal claims; and

  • other legal or regulatory requirements.

When personal data is no longer required, it will be securely deleted, anonymised or otherwise placed beyond use.

Anonymised information that can no longer identify an individual may be retained for statistical, analytical or business purposes.

12. Data security

We use appropriate technical and organisational measures designed to protect personal data against:

  • unauthorised access;

  • unlawful use;

  • accidental loss;

  • destruction;

  • alteration; and

  • unauthorised disclosure.

These measures may include:

  • secure servers;

  • access controls;

  • password protection;

  • encryption;

  • secure payment processing;

  • staff confidentiality obligations;

  • security monitoring;

  • supplier assessments; and

  • internal data protection procedures.

Although we take reasonable steps to protect personal data, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping passwords and account credentials confidential. Please contact us promptly if you believe that your account or personal data has been compromised.

13. Your data protection rights

Subject to applicable law and certain exemptions, you may have the following rights.

Right of access

You may request confirmation of whether we process your personal data and ask for a copy of the personal data we hold about you.

Right to rectification

You may ask us to correct personal data that is inaccurate or complete personal data that is incomplete.

Right to erasure

You may ask us to delete your personal data in certain circumstances.

Right to restriction

You may ask us to restrict the processing of your personal data in certain circumstances.

Right to object

You may object to processing based on legitimate interests and may object at any time to the use of your personal data for direct marketing.

Right to data portability

Where applicable, you may request personal data that you provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

Right to complain

You have the right to complain to the Information Commissioner’s Office if you are concerned about how we process your personal data.

To exercise any of your rights, contact:

Email: info@kinetico.co.uk
Postal address: Kinetico UK Limited, Bridge House, Park Gate Business Centre, Park Gate, Hampshire, SO31 1FQ, United Kingdom

We may need to request information to verify your identity before completing your request. This is a security measure intended to prevent personal data from being disclosed to someone who is not authorised to receive it.

We will respond within the period required by applicable data protection law.

We do not normally charge a fee for handling a data protection request. However, a reasonable fee may be charged, or a request may be refused, where permitted by law and where the request is manifestly unfounded, excessive or repetitive.

14. Children

The Website and our products are not intended to be purchased by individuals under the age of 18.

We do not knowingly collect personal data directly from children for the purpose of selling products or opening customer accounts.

If you believe that a child has provided personal data to us without appropriate authorisation, please contact us so that we can investigate and take appropriate action.

15. Third-party websites

The Website may contain links to websites, applications or services operated by third parties.

Those third parties are responsible for their own privacy practices. This policy does not apply to personal data collected independently by third-party websites or services.

We recommend reviewing the relevant privacy policy before submitting personal data to a third party.

16. Changes to this policy

We may update this Privacy and Cookie Policy to reflect:

  • changes to our business;

  • changes to the Website;

  • changes to the services we use;

  • changes to legal or regulatory requirements; or

  • improvements to our privacy practices.

The latest version will be published on the Website with an updated revision date.

Material changes may also be communicated through the Website, by email or through another appropriate method.

17. Contacting us

Questions, requests or complaints relating to this Privacy and Cookie Policy or the use of your personal data should be sent to:

Kinetico UK Limited
Bridge House
Park Gate Business Centre
Park Gate
Hampshire
SO31 1FQ
United Kingdom

Email: info@kinetico.co.uk
Telephone: 0800 056 86 86
Contact page: https://www.kinetico.co.uk/support/contact-us

Please state that your communication concerns data protection or is intended for the Data Protection Officer.

18. Information Commissioner’s Office

You may submit a complaint to the UK data protection supervisory authority:

Information Commissioner’s Office
https://ico.org.uk

We would appreciate the opportunity to investigate and respond to your concerns before you contact the Information Commissioner’s Office.